Search Engine Optimization: skill of adding elements to a web site so that search engines will rank it higher for a particular set of keywords.
Web 2.0" refers to the second generation of web development and web design that facilitates information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. The advent of Web 2.0 led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites,video-sharing sites, wikis, blogs, mashups and folksonomies.
The term is now closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the wayssoftware developers and end-users use the Web. Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee who called the term a "piece of jargon"
Web Marketing: any action taken to market a web site or company online including web site optimization, search engine submission, pay-per-click advertising and traffic analysis.
Internet Marketing: any action taken to market a web site or company online. This includes web site optimization, search engine submission, pay-per-click advertising and traffic analysis.
Affiliate Program: revenue sharing program where an affiliate web site receives a portion of income for delivering sales, leads, or traffic to a merchant web site.
Advertising metrics click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, Web site traffic
Banner advertising: form of Internet advertising. Involves displaying an image with a sales message on a web site, and trying to get visitors to click on it. When clicking on the link visitors are directed to the site advertised for.
|
Cost Per Thousand (CPM): cost per 1000 impressions (The M stands for the Roman numeral = thousand). You pay a fixed sum for displaying your banner to 1000 visitors. Click-through: click on a link (banner) that drives the visitor to another site. |
Conversion Rate: percentage of visitors that actually buy the product.
Crawler: automated program that follows links to visit web sites on behalf of search engines to fill and update their database.
Hidden Text: using the same color characters on the same color background. Your site can be penalized or banned from the search engine's index for using this technic.
Keywords: words people use to search in search engines
|
Meta Tags: HTML code designed to give search engine robots instructions. There are many tags available, the most known tags are the "title"," keyword" and "description" tags. Meta search engines: search engine that searches multiple other search engines and combines the results. Example: google Optimization: skill of adding elements to a web site so that search engines will rank it higher for a particular set of keywords. Robot: automated program that follows links to visit web sites on behalf of search engines to fill and update their database.
|
